Five and the Dragon Quest is a campaign for GWR that follows the Famous Five on an epic fantasy-inspired adventure, blending storytelling, humour, and the brand’s distinctive visual style.

This year's campaign pushes the distinctive 2D/3D animation style that has become a hallmark of the GWR Famous Five collaborations to new creative heights.

Created in close collaboration with Not To Scale and Melt, the film combines ambitious camera movement, rich world-building and dynamic motion made possible through a 3D foundation, enhanced by intricate 2D craftsmanship. Melt was responsible for animation, lighting, 2D element integration in compositing, final compositing, colour grading and mastering across all pieces, helping transform every frame into a richly detailed and cinematic image.

Building on the successful collaboration from the previous campaign, we were delighted to reunite with the same creative team and to work with director Peter Baynton for a second consecutive year.

While last year’s production focused on a single 60-second hero film, this year the scope expanded significantly with the creation of three additional short-form stories for social media, extending the campaign’s narrative and allowing the world of Five to be explored across multiple formats and touchpoints.